SUSTAIN
ABILITY
Whatever it is, the way you tell your story can make all the difference, but so does the product you make.
Make it HAPPEN.
We see traditional retail ers flawed, leading to more waste, fewer choices, and lower quality. In 2020, we began a sustainability journey to support creators and reduce fashion waste. Our goal: to be climate and water positive by 2025. Transparency is key, and we're sharing our roadmap below to achieve this.
The Pre-Order Approach.
According to our calculations, we've already conserved more than 336 million liters of water and rescued over 124,000 t-shirts from ending up in landfills. This remarkable achievement is attributed to the precision of the pre-order model we follow. By producing only the exact quantity of items sold, we minimize both production and waste, aligning with our unwavering commitment to waste reduction.
STARTED PHASING OUT NON-ETHICALLY ACCREDITED SUPPLIERS
CLIMATE AND WATER POSITIVE
Every year, the increasing demand for fashion places an enormous burden on natural water resources and releases an alarming 1.2 billion tonnes of CO2 into the atmosphere—a concerning situation. Our ambitious goal, hopefully achieved before 2025, is to attain complete climate and water positivity. This means eradicating fossil fuels and harmful water practices from our operations. Even more impressively, once we reach this milestone, we'll be producing more renewable energy and clean water than we consume.